Over 1.200 bloggers took part in the first edition in 2006 and several online medias considered the event as the first Blog Marketing experience in Italy, Due to the overwhelming interest TUI.it repeats the experiment also this year.

Big and important news for 2007 edition:

• the site graphic, in perfect 2.0 style;

• regulations, apparently more complex but really more easy;

• partners: more than last year

Fil Rouge of the event is the travel story: travel everywhere around the world, a travel of few days or of a life, a travel far in exotic places or near in simple places, but anyway travel as meeting point of stories different for styles and content.

Each blogger builds up its own travel story where can be voted for. HTML is therefore needed. At the end, the blogger with the most votes wins a holiday package for two to the Cape Verde Islands. Furthermore other awards for the weekly best blogger and the best voter will be given.

The base concept of this competition is the idea of vitality: the chance of a blogger to win, the more friends invites to vote for him. At the same time also the voters have the chance to win a lot of wonderful awards.

TUI.it mission is to create a bloggers community, with the common love for travels through the most modern communication instruments and the most up-to-date trends of the world wide web, offering a competition in Web 2.0 style, which consists in a new user vision, now a real actor of the web with the content creation and in the chooise of the content, too.

Blogga la Vacanza 2.0 official partners are: the tour operator for Capo Verde, CaboVerdeTime, the biggest Italian and private airline AirOne, the electronic e-commerce ePlaza, the fashion dress e-commerce DressUp and the amusement parks of Riviera Romagnola, Aquafan, Oltremare, Mirabilandia e Italia in Miniatura which offer free enter tickets.

TUI.it – the online travel agency, belongs to the world’s leading tour operator, the TUI Group

Tui offers his client a wide range of tourist services: more than 70.000 hotels worldwide, airlines-scheduled and low cost, more than 20.000 holidays of the most important Italian tour operators and an endless number dynamic packages. And now a modern public sale service is live on Tui.it.